ROLE
Product Designer
DURATION
8 Weeks
PROCESS DOCUMENT
Overview
This project seeks to celebrate diverse tattoo traditions worldwide while encouraging individuals to explore their personal identities through tattoo symbolism. It also aims to raise awareness about social and ethical issues in tattooing, fostering a more informed and inclusive dialogue. Through this project, I aimed to...
Competitive Analysis
Who are the top dawgs??
Tattoo'd America is a pop-up museum and interactive experience that explores the art, culture, and history of tattoos in America. It emphasizes tattoo culture as a modern art form, featuring exhibits, live tattooing, and immersive installations.
Inked Magazine is a premier lifestyle magazine covering everything from tattoo culture, fashion, art, and music to the latest tattoo trends.
Ink Hunter is an innovative app that allows users to try tattoo designs using augmented reality (AR) technology. Users can visualize how tattoos will look on their bodies in real-time by uploading designs or selecting from pre-existing ones.

My competitors show off beatuiful work, but what if you were able to interact with tatted 3D models?

What's better than looking at tattoos?

Experiencing Tattoos.

Demographics
Personas
Experienced Tattoo Enthusiast
This user has several tattoos and a deep interest in tattoo culture. They are knowledgeable about different styles, techniques, and artists.
Novice Tattoo Experience
User is interested in getting their first tattoo but may feel unsure or overwhelmed by the process. They are seeking guidance and information to help them make informed decisions.
Cultural Explorer
They may not have tattoos but are interested in understanding the cultural significance of tattooing

This project was intended to show appreciation to tattoo cultures globally. Thus, a lot of research and ideation was necessary to ensure accuracy and respect.

Thinking through Sketches
A challenge with this project was balancing out educational content without overwhelming the user, especially if they are new to tattooing processes, let alone the cultural implications.

Additionally, I thought about how I would lead my user through the experience in a way that is memorable and engaging.
Wireframes and User Journey
Moving from my brain (sketchbook) to wireframes, I decided that it would be better to dive into one specific culture and make sure I can accurately display one cultures tattoos.

I decided that for this specific user flow, the user would...
FINAL REEL
Project Takeaways
This project was the first time I had to set a timeline for myself, and I struggled a lot with that. On top of setting my own timeline, I also had to scale my project down constantly, as I had planned on doing three locations instead of just Japan. Besides the timeline and focusing on design elements, I need to iterate on my designs constantly. The project was more refined towards the end of the timeline, but I wish I had taken more time to explore other possible styles.