wegmans

Considerations

There are around 50,000-70,000 items on average in a grocery store. The need for categories to provide some form of organization is going to be essential for this project. Currently, there isn’t much of a classification for the system at the moment and s that will be a big task to take on.

72% of people spend less than 42 hours in the store
On average, people shop for groceries 8 times a month
66% of shoppers use a cart when shopping
In what order do you want to shop for certain items? Heavy items to light. Fresh produce to frozen items. Bigger to smaller. Cheapest to most expensive.

Heuristics Evaluation

I performed a heuristics evaluation based on a grading scale (A,B,C,D,F). Overall, the current design lands at a "D". As of right now, this experience is more of a novelty, and although it's a great idea, it's just not there yet. Here are some areas for improvement:

Userflows

Wireframes

Branding

Final Solution

Takeaways

This project was the first time I prioritized functionality and usability over simple visuals. That being said, it was a challenge trying to solve for one user flow instead of just trying to redesign the entire experience.
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The list itself was a challenge, as I tried to figure out how I would be able to filter item options for each list, whether or not the user could switch between different lists as well, or even combine separate shopping lists if they had to shop for more than one purpose.
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Overall, I learned how to take an existing product in the market take pain points that exist, and work to improve upon them. I didn't have a lot of grocery store knowledge before this project, but you best believe I know my way around the overall shopping experience now!